TVB Jade

TVB Jade is a flagship TV channel in Hong Kong, established by Television Broadcasts Limited. It broadcasts 24 hours a day, with various of programmes such as news, drama, anime and chat shows. Officially broadcast in November 19, 1967, with most of the programmes speaking . Some programmes are broadcast in Putonghua and by using NICAM . Most of the programmes are widely distributed to many countries and is the most popular channel in Hong Kong.

Audience

During 21:35 to 22:35 at weekdays, TVB Jade have the most . With an average of 32 rating point, it also occupy more than 80% TV audiences of Hong Kong.

Digital broadcasting

Jade officially started digital broadcasting on December 31, 2007, with the terrestrial number 81.The programmes of the digital version of Jade will be the same as the analogue one, except the aspect ratio will be changed to .

On-Air Identity

TVB Jade's on-air identity is similar in principles to its European counterparts, but also have great differences. A typical TVB ident package typically consists of only one to two idents , and does not have a unifying theme .